See Your Customers As Friends and Partners

See Your Customers As Friends and Partners

The best salespeople and businesspeople in America today are those who look upon their customers and prospective customers as friends and partners. They always look for ways to help their partners improve their lives in ways that are not directly related to the products or services they sell. They sow seeds, and they reap a harvest. They trigger a desire in people to reciprocate. When the time comes for those salespeople to approach their prospects with the possibility of buying their products or services, the prospects are wide open to the questions and inputs of the salespeople. The prospects have a deep-down desire to reciprocate.

Zig Ziglar said it best "Help enough people get what they want, and you will get all that you want"... what inexperienced salespeople don't understand is that it is not about you, it is about them, we must learn to be a little better than the last person, I am not saying that you need to be fake, but I bet if you asked your #1 salesperson at your job, how many Christmas cards and pictures of his customers new babies or houses... he will tell a lot, why because his customers view him as a friend and partner and that is the same way he views them.

I don't talk or treat to my customers any different than I do my buddies that I have known for years, just like my friends come to talk me about current events, sports and other topics... my customers do the same, and that should be your goal... you will change the way your bank account looks in a major way.

Need help... Grab a book or audio from my friend and mentor, Brian Tracy.


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