5 Tips for Selling a Service Now Inc.com:
Don’t Sweat the Deal Size
Dazzle Customers With Data
Feel Your Clients’ Pain
Schedule Your Cold Calls With Care
Geri Denterlein of Denterlein Worldwide, a Boston-based public relations firm that counts a number of real-estate developers and law firms as its clients, recently put in place a new policy: each week, employees must e-mail to the managing director the names of 5 contacts with whom they have recently touched base. “Our best source of new business is people who know us and have worked with us in the past,” says Denterlein, “So it’s vital that we be much more proactive in reaching out to contacts than we were in the past when business was flowing freely.”
The firm has also cut in half the standard length of a contract to 3 months from 6 months, and Denterlein’s staff is getting proposals out to potential clients much faster—in less than 48 hours in most cases.“The big change for us in 2009 is that we are more flexible on minimum amount of an engagement that we’ll pursue,” says Gay Gaddis, the founder and CEO of T3, an Austin-based advertising and marketing agency that specializes in digital media.
In years past, her firm only went after client engagements that were worth between $1.5 million and $2 million. Now, “some larger clients are breaking RFPs into smaller amounts,” Gaddis says, prompting T3 to pursue accounts in the $500,000-to-$1 million range. The company, which had $300 million in capitalized billings in 2008, is still selective, however: “We won’t take just any piece of business,” Gaddis says. “We really want to work with large and midsize companies that are making digital marketing really central to what they do.”
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~In my many years being in sales I have often said this... take the deal, because people will give you smaller deals to see what you can do and as you build trust you will get more and more opportunities, some they will even come to you first in the process, but only once you have built trust in being able to deliver.
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